The digital sector has been one of the fastest-growing industries for a long time now, but this increase in demand has led to an increase in competition. With such a rise in the number of people applying for the same jobs, it is now more important than ever to cultivate your online portfolio.

Your online presence covers everything that you post to the internet, such as digital portfolios, blogs, LinkedIn accounts, podcasts, etc. Having a high-quality portfolio means that you have something extra to show to potential employers, without having to send them huge files or carry around unwieldy folders.

To truly get the most out of your online portfolio, make sure that you set the time to promote it. This can be by using your own website and learning how to optimise your SEO or by posting in online communities for artists in your style/medium. This way you may get job offers from people who have come across your work themselves.

Your online presence is a great way to promote yourself to potential employers but remember that it can also be a double-edged sword. This is because it is not only all your professional work up for anyone to see but also your private social media content. For this reason, it is important to make sure that you have your privacy settings in order and that you always act professionally.

To help you create a strong online presence Halecroft has designed a support booklet - Personal Brand and Social Media, if you would like a copy please email lydia@halecroftrecruitment.co.uk or tricia@halecroftrecruitment.co.uk